One in Four Website Design
Content note: This project relates to sexual violence support services.
Following my time at Rooftop Twenty Two, I was approached by the agency to work as a freelance designer on One in Four’s website redesign following their recent organisational rebrand. I led the UX and UI design process, working closely with the agency’s Art Director for creative direction and feedback throughout the project.
The new website needed to communicate sensitive support services in a way that felt safe, approachable, and accessible for survivors of sexual violence, while reflecting One in Four’s updated visual identity and improving the overall user experience.
Because One in Four supports survivors of sexual violence, accessibility and emotional safety became the guiding principles of the design process. I reviewed accessibility best practices, existing content structure and user journeys to identify opportunities to reduce cognitive load and help users find support quickly.
We chose a calm, illustration-led visual direction instead of photography to create a welcoming, non-triggering experience. The interface was designed around clear navigation, structured content hierarchy and accessibility standards to ensure information remained easy to understand for all users.
The interface was designed to exceed WCAG accessibility requirements, using AAA colour contrast to maximise readability across the site.
A clear information hierarchy and simplified navigation helped users quickly access support services while reducing cognitive load during potentially stressful situations.
To prioritise user safety, I designed a discreet quick-exit feature that allowed visitors to leave the website immediately if needed. Illustration was used throughout the site instead of photography, creating a calm visual language that aligned with the organisation's mission while avoiding potentially distressing imagery.
I was responsible for the end-to-end UX and UI design of the website, working independently while presenting progress and incorporating feedback from the Art Director throughout the project.
The final design translated One in Four's new brand into a fully accessible digital experience, balancing usability, emotional sensitivity and accessibility requirements for a vulnerable audience.
