Midlands Park Hotel Social Media
Midlands Park Hotel is a luxury hospitality venue offering weddings, leisure stays, dining, conferences, and events. As part of Rooftop Twenty Two’s creative team, I supported the hotel’s digital presence by designing organic and paid social media content across multiple campaigns and customer touchpoints.
The challenge was to create engaging, premium content that reflected the hotel’s brand identity while communicating a wide range of offerings to different audiences.
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Working across different areas of the hotel’s offering required an understanding of the varying audiences and objectives behind each campaign, from wedding enquiries and dining promotions to seasonal events and corporate bookings.
I developed creative approaches that balanced the hotel’s premium positioning with engaging social content, considering platform requirements, visual consistency, and the importance of clear messaging across digital channels.
I created a range of organic and paid social assets, adapting layouts, imagery, typography, and graphic elements to suit different campaigns while maintaining consistency with the hotel’s visual identity.
The designs focused on creating a refined and aspirational visual presence, using strong hierarchy and engaging compositions to communicate key information while showcasing the hotel experience.
Through ongoing design support, I have contributed to maintaining Midlands Park Hotel’s digital presence across social platforms, delivering consistent and brand-aligned creative for a variety of hospitality campaigns.
This project strengthened my ability to create flexible design solutions, manage recurring content requirements, and adapt creative approaches across different audiences and objectives.