Funkk Brand Identity & Website Design
Funkk is an arcade in county Wexford that does bowling, karaoke, children's birthday parties and more. The project involved developing a new brand identity and website that captured the energy of the venue while creating a clear digital experience for customers looking to book parties, lanes, and group activities.
My role focused on developing the visual identity and translating the brand into a digital platform that balanced a bold, playful aesthetic with a clear and intuitive user journey.
The initial creative direction explored a retro-inspired visual style, drawing on the nostalgia of classic arcades and bowling experiences. Following client feedback, we reassessed the direction to ensure the brand felt more aligned with the intended audience and market positioning.
Through competitor research and further exploration of the entertainment and hospitality space, we identified an opportunity to create a more modern, energetic identity that retained the fun and playful nature of the venue while feeling fresh and relevant. This led to a refined visual direction built around bold typography, vibrant colours and a contemporary graphic language.
The brand identity was designed around three key themes: neon, modern, and loud. Bold typography, high-energy graphics, and a vibrant visual system were developed to reflect the atmosphere of the venue and create a recognisable brand presence.
The website design focused on a mobile-first approach, prioritising clear navigation, engaging visuals, and straightforward booking journeys. Layouts and content structures were designed to help users quickly find relevant information for parties, group bookings, and venue experiences.
I developed a cohesive brand identity and digital experience that brought Funkk’s energetic personality to life across both physical and digital applications. They have carried out use of the branding across their socials. The final website created a more engaging customer journey while supporting key business goals around bookings and group experiences.