Eclective Digital Campain
Eclective is a Dublin-based hospitality group managing a portfolio of restaurants, including Captain Americas, Mama Yo’s, Angelina’s and Mackenzie’s. During my time at Rooftop Twenty Two, I worked across the group’s digital marketing output, creating paid social campaigns and weekly email marketing content across multiple restaurant brands.
Each brand had its own distinct identity, audience, and tone of voice, requiring a flexible design approach that maintained brand consistency while adapting content for different customer experiences and campaigns.
Working across multiple hospitality brands required an understanding of each restaurant’s individual positioning, target audience, and existing visual identity. I collaborated with the marketing team to develop content that aligned with each brand’s personality while supporting promotional goals, seasonal campaigns, and customer engagement.
I considered platform requirements, audience behaviour, and campaign objectives when developing assets, ensuring designs were visually engaging while communicating key information clearly across digital channels.
I created a range of paid social assets and email marketing campaigns, adapting layouts, typography, imagery, and visual styles to suit each individual restaurant brand.
The work involved balancing promotional messaging with strong visual storytelling, ensuring campaigns remained recognisable to each brand while feeling fresh and engaging across different platforms.
I supported Eclective’s ongoing digital marketing activity by delivering consistent, brand-aligned creative across multiple restaurant concepts. This project strengthened my ability to manage varied design requirements, adapt creative direction across different brands, and produce effective visual communications within fast-paced marketing environments.